July 2004
The following is just
really wondering out loud ..... why not!
With all the talk about touring..not
touring.... when will it happen.... will it EVER happen?
I would hate to think that the legacy of the
music that Robin has created could possibly not show itself again. Remember
that LOOT had the potential of being Robin's last cd. It is also a shame
that we may not ever get a professional quality visual release.
According to the latest it now appears
that no tour is likely to happen in the near future. A big part of the
reason is the money that needs to be made in order to make it viable. I
am a bit confused here. If they need to tour the US to make enough
money to continue on to tour the UK.... but if they can't make enough money
doing a US tour in the first place, where does that leave you? Not
touring anywhere? When you don't tour, you don't get exposure, you
lose the venue salary and the potential sales of your merchandise, which
allows you to continue making records. Not a positive environment for sure!
I keep hearing that tours with others have
just not worked out for one reason or another. Ok, accepting that tagging
on to another "classic" act doesn't seem to fit into the plans. Is it not
possible to go it alone? Do you give up? Do you keep trying and trying
and forget that, in most cases, "if you don't strike while the iron is
hot" you lose the momentum that you have already generated. Do you have
to start in the US?
By releasing a product that has the
buyer base interested, and the fan base that carries Robin Trower has,
through sales and radio exposure, shown an interest that, to quote Derek
" Robin hasn't seen for over a decade". LOOT has generated that momentum....
and it tells you we are interested in this product and if you give us more
we will probably buy into it. Most of us are older and we love to
indulge ourselves! The important thing, IMHO, is to remember, you have
to give credit to the ingredients that make up this product... give credit
to the whole product, this is not just about Robin Trower and his guitar
playing. This is about the chemistry that has continued with these four
individuals, even after 15 years, to spark interest. The sum is always
greater than the parts. For whatever reasons, fans have said
they like THIS product, the whole package, not just some parts. Usually
when you are trying to market a product, if you find something people like
you don't change it. You maximize its potential. First rule of sales
"give the customer what he/she wants". LOOT has proven itself over the
previous releases. When a product sells, it is bad practise to get the
customers interest in something and then try and sell them something different.
You lose the potential future market by substituting the original
ingredients.
Ok so you have a proven product
but how can you utilize this and make the money necessary to expand its
potential?
If you generate it up front, and in
a short time, it allows you the luxury of using the income to make
your own path for future endeavours. And it keeps your overhead costs down.
Is that possible? I honestly don't know. I do know that I want Robin to
continue making music. What is it going to take?
Robin has not played in the UK,
for what the fans will tell you, seems like a lifetime. The opportunity
to play there is now. There is a huge following in the UK I believe.
Why this line up? Well,
again, in my own personal opinion, the line up that will have the greatest
impact and generate the most interest is definitely the LOOT line up. If
I read between the lines of what I am hearing from Derek and Robin (trowerpower
news releases and the Rockline interview) it sounds like the band to tour
(if any) could be Pete, Richard Watts and Robin. This is backed by the
statements of "touring with a four piece may be too costly" and "the band
is all based in the UK" statements. I say this with absolutely no criticisms
of Richard Watts, who is an incredible talent and, more than that, a very
nice person. I want nothing more than to see Richard succeed and I think
he will. I just think the thought of using Richard on the next tour
(and possibly last) is a bad business decision.
It has nothing to do with talent or personalities...
this is business and it's about making money to survive..
What will generate sales? Again, give
the fans what they want. What are the costs to do that? Where is the optimal
market place to sell it? I have been amazed at all the "potential" shows
and tours that just always seem to find a way of not happening.
If Robin is to play live again, and
it seems that could be possible, the line up of Pete, Dave, Davey and Robin
is, in my opinion, the best line up to showcase the music of Robin
Trower. All the music. This is a line up of seasoned veterans, whose
credentials individually would be the envy of any musician on the planet!
Robin needs to have a band that can
push
him,
not just back him up.
I write this because I look at the current
situations and, while hoping that Robin does tour, hoping that Robin can
continue putting out music, time is becoming a big factor. Logically if
they are having so much trouble right now, why would you think things will
improve? So IF they can get one, maybe two tours set in the next couple
of years, and given the screwed up way the music business has been going
in the last ten years even that is iffy, there is a good chance that that
will be it for ever getting a chance to see, in my opinion, one of the
greatest guitarist/ song writers there is.. live. And the last chance to
capture it properly on dvd.
Again, in my opinion, the UK is ripe
for a couple of big shows. Maybe I don't know all the ins and outs of the
scene in London, but I cannot believe that there is not a hall like the
Hammersmith Odeon for example, that would hold a few thousand people that
could not be rented to put on a couple of shows. Dr. feelgood would
be an awesome band to open! I also think that it would not
be too difficult, with a little tenacity, to get radio involved in a Robin
Trower Returns To London show or even Robin Trower ...Another
Time, Another Place Tour?. Is this not possible?
So let's just say that you could actually
set this up. Two shows only (you always have to get people to want more,
if you tell them it is " a limited time offer", if they were ever going
to invest, this is when they are going to do it. If the demand was so great
that you needed one more, well then offers for facilities would be pouring
in don't you think?
If you could get Dave Bronze,
(who is probably the busiest bassist in the world and enjoys success in
playing with the likes of Eric Bibb and sometimes Eric Clapton), if
Davey
Pattison would give up a few weeks to go to the UK, If Pete was
not touring with someone like Dr. Feelgood or joining his friend Bronze
with Eric Bibb....IF they were all there, at the same time, and could commit
three weeks of their lives.... could you do it?
Costs.... while since Robin, Dave and
Pete all live fairly close, no cost. Davey.... one round trip ticket (
$1000.00?? ) Hotels and meals...chalk it up to the cost of doing business.
Studio time, some deal with whoever owns the venue for their percentage
etc. etc. And yes, I know there is a lot more to it than that, but
the return off the investment does come back within a year or two I would
think, which in any business is a good return on investment.
Now, this is where I think, and again
maybe I'm wrong but....this is where you can make the money needed to continue
selling the goods and again giving the fans what they want. Sometimes
in this business world it is not what you want in order to succeed,
but what people want and what they will spend their hard earned money on.
The band needs, what, one week maximum
to put together THE ULTIMATE SHOW. Remember, these guys are professionals,
it would not take a lot of formal preparation to get a show down (ask yourself...
how long did it really take for them as a band to get LOOT done?) Now,
the first thing is to pick a multi- song set list, draw from the whole
catalogue, songs are what people remember, not 15 min guitar solos. I say
this because this is what I hear from people. Robin, you have written a
lot of great songs..... we know how talented you are as a guitarist, show
us the versatility and play more songs. With this line up you could do
it all, the options are endless. While it seems to be a musicians
trait to not want to go back because as most say " I did that already,
and I want to move on...". but do not forget that people outside the band
have listened to ALL your material a thousand times, and will continue
to listen to it a thousand times more. These songs have deep emotional
meanings and spark great memories in all of us of times from our
past. Why do you think people pull these old CD's out all the time? Why
do compilation cd's still sell? Why does a company like BMG put these cd's
together and sell them 30 years after they were recorded? It is because
this is the music we love to hear. The songs, the times they represented,
make them important to us and we will continue to spend our money to be
able to keep those moments alive. I have replaced BOS at least five times
in the past 30 years! I never grow tired of listening to it.
So now once you have the set list down,
set up the show and RECORD THE REHEARSALS (sound and visual). Then
when the actual shows go on... RECORD THE SHOWS (sound and visual....
and you don't need 8 cameras do do it!). The same people that
bought LOOT would almost guaranteed buy the cd's and dvd's that you could
generate from a live show with these musicians and then you have the legacy
side of actually showing this group in a less formal atmosphere with the
recordings and dvd's of the rehearsals. I think you would have enough material
to do two dvd's and two Cd's with all the rehearsal and live show material
generated. Get someone who knows how to present it as almost a documentary
format.
How many LOOT cd's sold?..... Let's
say for argument sake you sold 10, 000. A dvd of this line up doing an
all encompassing set list could sell for $25.00 easily. That's $250,000
before expenses.... and that is only one dvd! The rehearsals would also
generate
big returns and the live shows I am sure would surpass all expectations.
Not to mention sales of merchandise at the shows. ROBIN TROWER COMES
HOME / tour shirts would go well I would think. Maybe a great
way to release the next version of Someday Blues and even Beyond
The Mist! This could give the possibility of some shows in the US a
more reasonable chance to happen..... and now you have the dvd's and the
live show cd's to sell at the door. Most importantly you will finally have
a shot at capturing the legacy the way it should be captured. .
Let's not forget that the people that
are into RT are not your normal run of the mill fan. I would say a good
90% are fans because they have always been fans. A reality check would
tell you that you are not going to, nor have you in the last decade, drawn
in a lot of new followers. The people that buy the releases and go to the
shows are mostly long term fans. They will buy whatever you put out as
long as you give them the BEST product you can give.
Robin, if you get the chance to tour
once more, show us the best, you deserve it, we deserve it.
More wondering out loud
Dec 19,
2004
Fantastic news about the
shows in the UK and Germany with a chance to see Robin, Davey, Dave and
Pete on TV and a festival in Sweden.
As I said previously,
I hope that we can see this band on DVD, not only in a show but working
up to a show. I hope a camera finds it's way into some of the later
rehearsals that will be going on likely in Feb. once the band gets
together to prepare for the tour. Anything captured from these shows
will become instant collectors items..... especially something visual.
I wonder what surprises
could be in store? It seems that in the past, anytime Robin has been
off for a period, and then comes back to tour, there is usually new songs,
.... maybe another cd release might be coming? A re-release
of something, maybe the Someday Blues rework, maybe something else? I can't
wait to hear these guys live again 15 years later.
Confessin'
Midnight..
Feb. 28,
2006