should be data pins 11-->14 on the display instead of 7-->10 as listed (both 2 wire and 3 wire versions)
theres a typo on the 3 pin diagram, Q0-->Q3 are pins 4-->7 instead of 3-->6 and Q4-->Q7 are actually 14-->11 instead of 10-->13
just read the manuals for the shift registers on the net and it should be self explanitory