What you need to know about the latest communication psychology and design research -- embodying applied psychographics, psychodynamics, NLP, EMDR and other emerging sciences. with Harold Finkleman

SOLUTIONS ...
The TOOLS WE CAN USE
...excerpts from the workshop

COLOR:
"Colors can be metabolic switches that speak directly to our organs, glands and cells."
COMPONENTS:
"Shapes, symbols and textures convey some information more easily and clearly than words."
CONTEXT:
"If the word is 'heavy' but the semiotic of the font and color is 'light', the brain may see nothing."
CONTENT:
"Learn from Newspapers: we own sections. Learn from Nature: consumers are partners."
PRESENTATION:
"Some images and words will close the mind. Some design strategies will open the mind."

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"Emerging opportunities to focus and control human response
should more fully adhere the fields of design and well-being."