Top Three Promotional Marketing & Employee Recognition Tips
R & M Promotions invites you to review our top three promotional marketing and employee recognition tips for purchasers of imprinted promotional items.
1. Plan Ahead and Execute
Plan ahead, for your marketing campaigns, trade shows, events and recognition programs. We suggest that you decide at least six weeks in advance of your need and place your order for imprinted promotional items. We also suggest that you select two items for every item you wish to purchase, just in case an item is not in stock in a sufficient quantity to fill your order need. Pre-planning and early order placement will ensure that you are rewarded with a successful and hassle free marketing campaign or special event.
2. Promotional Item Selection and Business Marketing Strategies
Everyone likes to receive a gift, especially if it is of true value to the recipient.
Ensure that you are distributing an imprinted promotional item that will be of definite use to the person (s) to whom the item is given to. The “What's new and trendy handout” isn't always appreciated. Also, be sure that the item is one that is truly appropriate to the particular occasion. When in doubt of what to purchase and distribute to your customers and potential clients, revert to what is “Tried and True”. Note that writing Instruments are the most well received promotional item in existence. Pens are available in a style to suit any occasion and any budget. Keep in mind that writing pads and/or sticky note pads go well with any pen. While it is nice to explore something new, do make certain that you are giving an item of true value.
On the business marketing side, items used in the office, preferable at the desk are an excellent idea. They will ensure your corporate logo as well as contact information is always in plain view of your prospects or current customers. Consider this ... if a prospect or current customer is writing with your logo pen, on your logo note pad, drinking coffee from your logo cup while making calculations on your logo calculator, gazing at your logo calendar who do you think they will call when they need your companies particular type of products or services? The answer is obvious ... YOU!
3. Employee Recognition and Safety Award Programs: Goal, Plan and Success
For employee recognition items such as padfolios, portfolios, umbrellas, business travel bags, a nicely engraved pen or company logo watches will let them know how much they are appreciated. First set a realistic sales or productivity “Goal” for them to accomplish. Then announce an office wide meeting, encouraging the employees to fully suggest and participate in the actual “Plan” to reach the announced goal. Every office employee needs to know they play a part in the total success of the company. Implement the plan, when the goal is reached, have a “Success” meeting complete with beverages and treats. Call each employee forward, to receive their recognition gift, shake their hand and thank them each by name for their contribution. At the end of the Success meeting, announce a date for a new plan meeting along with a brief description of the next goal you would like them to work on. After all, a happy employee is a productive employee. The resulting rise in productivity will greatly outweigh any cost related to the program.
Safety award programs benefit highly from choosing items such as flashlights, thermoses, coolers, beverage jugs, mugs or club-sport bags imprinted with your company safety message. Goal, Plan and Success meetings as described for employee recognition will have the exact same effect as for safety programs. Tier your safety program goals, quarterly, bi-annually and yearly to keep the employees interest in the safety award program high. Consider that a truly successful safety award program is a progressive program using tiered awards, increasing in value as new safety milestones are accomplished. This approach will keep forward momentum in your safety award program. The dual benefit of a rise in productivity, due to less lost employee hours and a lower overall insurance cost, will more than offset the cost of the program.
If we can be of service by helping you to select the proper imprinted promotional items for your needs, please contact us .
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Photos courtesy of PPACanada Inc., Promotional Items Gallery,