Peter's Resume

Peter Simmons

Portfolio of Work - 2003 to 2004

Spectrum Signal Processing, Burnaby BC.

Financial Modeling

Improved the accuracy of predicting revenue forecast and estimating costs for delivering support services using Monte Carlo simulation.

Marketing Analysis

Prepared analysis of the European market for Spectrum's products, the report included:

Primary research - interviews with customers, Canadian Embassy personnel, European distributors

Secondary research - research Frost And Sullivan Reports, EIU Reports, Books, Lexis-Nexus, Dialog Pro.

External Analysis - Cultural Analysis, Economic forecasts, Driving Forces

Competitor Analysis - Strategic Group Mapping, Dimensions of Competition Analysis, Market Analysis - Market Size, Total Addressable Market, Serviceable Addressable Market and Trends

Internal Analysis - SWOT, Financial Analysis, Contribution Margin Analysis

Recommendations - Three courses of action suggested, one recommended. This was the final project for the MBA program (360 hrs of work, 135 page report, PowerPoint presentation). Download PDF of Executive Summary.

Presentations to Executive

European Analysis Report and recommendations presented to CEO and other stakeholders with Q&A (2hrs) Monte Carlo Simulation tool and revised financial modeling (1 hr)

Thought Leadership

A case study on NASA and its use of SDR technology will be published in July/August 2004 issue of CompactPCI Journal. Worked with engineering department and customer (NASA) to write case study: Spectrum’s flexcomm™ Signal Processing Technology Used by NASA in Development of High Performance, Low Cost Satellite Communication Systems. Download PDF.

Drafted press releases for public dissemination.

Marketing Collateral

Redevelopment of website content - Surveyed customers and other users. Got buy-in from executive and other departments for new look to website. Benchmarked against competitors and other best in class websites, analyzed against requirements for technical and business buyers. Implemented new content on http://www.spectrumsignal.com

Developed intranet based marketing collateral database for sales force to access up-to-date collateral. Included a collateral hierarchy designed to have collateral given to the appropriate audience.




	*Peter Simmons* Portfolio of Work - 2003 to 2004 Spectrum Signal Processing, Burnaby BC. Financial Modeling Improved the accuracy of predicting revenue forecast and estimating costs for delivering support services using Monte Carlo simulation. Marketing Analysis Prepared analysis of the European market for Spectrum's products, the report included: Primary research - interviews with customers, Canadian Embassy personnel, European distributors Secondary research - research Frost And Sullivan Reports, EIU Reports, Books, Lexis-Nexus, Dialog Pro. External Analysis - Cultural Analysis, Economic forecasts, Driving Forces Competitor Analysis - Strategic Group Mapping, Dimensions of Competition Analysis, Market Analysis - Market Size, Total Addressable Market, Serviceable Addressable Market and Trends Internal Analysis - SWOT, Financial Analysis, Contribution Margin Analysis Recommendations - Three courses of action suggested, one recommended. This was the final project for the MBA program (360 hrs of work, 135 page report, PowerPoint presentation). Download PDF of Executive Summary. Presentations to Executive European Analysis Report and recommendations presented to CEO and other stakeholders with Q&A (2hrs) Monte Carlo Simulation tool and revised financial modeling (1 hr) Thought Leadership A case study on NASA and its use of SDR technology will be published in July/August 2004 issue of CompactPCI Journal. Worked with engineering department and customer (NASA) to write case study: Spectrum’s flexcomm™ Signal Processing Technology Used by NASA in Development of High Performance, Low Cost Satellite Communication Systems. Download PDF. Drafted press releases for public dissemination. Marketing Collateral Redevelopment of website content - Surveyed customers and other users. Got buy-in from executive and other departments for new look to website. Benchmarked against competitors and other best in class websites, analyzed against requirements for technical and business buyers. Implemented new content on http://www.spectrumsignal.com Developed intranet based marketing collateral database for sales force to access up-to-date collateral. Included a collateral hierarchy designed to have collateral given to the appropriate audience.