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Greenpeace Gas Guzzler Commercial:
SF Postal Workers Speak Out After Murder & Suicide
Running Time: 1 min

In order to drive home the message about the seriousness of climate change Greenpeace UK has created a commercial which shows the driver of a gas guzzling SUV targeted by his coworkers.

Except for the reason that this worker is targeted, this commercial does a good job of accurately depicting the day in the life of a mobbing target. Once the abuse has been justified, you can see how everyone joins in and does their part to make the target's life a living hell. Some actively participate (placing signs, spitting in coffee) while others are more subtle (hand gestures, dirty looks, conspiratorial glances, making remarks under breath). Others simply gossip and engage in exclusionary acts (conversations stop when target walks by and no one will dare sit near him at lunch).

Each incident in and of itself does not seem extreme and may even be taken as humorous good-natured ribbing. Taken individually, as these incidents often are when complaints are made to management, they are often dismissed as insignificant and the complainer dismissed as over-sensitive. Besides, each act would be very difficult to prove while also being easy to deny. The bullies and management simply brand the complainer as "paranoid" serving to insult the target further by casting aspersions on their mental health.

The damage done by mobbing is not found in each incident, which may be trivial in and of itself, the damage comes from the frequency and the duration of acts in a malicious context. In cases of mobbing the target is subjected to daily attacks often for years. It is like a death of a thousand cuts. Each small cut is trivial, the cumulative total is deadly.

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The world is a dangerous place,
not because of those who do evil,
but because of those who look on and do nothing.

~ Albert Einstein