Principles of Design 

Limit the number of objects, colors and shapes

 

Repeat objects, colors or shapes

 

Use Related colors,  objects, shapes

 

Dos and Don'ts of Composition

Avoid Symmetry

Don't Point To The Corners

Don't Grow From The Edges
Put Stuff Directly In The Center

Don't Parallel The Borders
Don't Include Too Many Unrelated Objects, Colors and Shapes

Don't Stress Only One Direction

 The Principles of Design

Unity refers to the cohesion or overall relatedness of a
design or layout’s parts

Balance involves equalizing the weight on one side of a vertical axis with the weight on the opposite side of that axis... symmetry and asymmetry. Dark things weigh more than lighter, color weighs more than B & W, brighter objects weigh more than lighter, irregular objects weigh more than regular. The further away from the vertical axis, the more weight an object has. @


Emphasis involves standing one element off in a layout. Every design needs a major item, a dominant element, a focal point, a strong graphic lead. The eye is unsure of where to land, and goes into a holding pattern — but not for long. 

 

Use contrast to make things show up. In Wheatfields with Ravens, Vincent van Gogh used high contrast colors to make the yellow wheat fields stand out against the dark blue sky.

The principles of design include  rhythm

The principles of design include proportion - use the golden rectangle principle to achieve proportion.

The principles of design include variety

The principles of design include harmony

The principles of design include sequence - helping the viewer's eye to follow events in your composition

Color Wheel And Colors

Cool Colors 

Cool Picture - Lilies by Monet

Warm Colors

Warm Picture - Sunflowers by Van Gogh

  • Warm colors create a mood of excitement & warmth, stimulating activity and creativity
  • Cool colors have passive, calming qualities that aid concentration and can create a mood of peacefulness and tranquility, reducing tension
  • Reds = Energy, Passion, Power, Excitement
  • Greens = Health, Regeneration, Contentment, Harmony
  • Oranges = Happy, Confident, Creative, Adventurous
  • Blues = Honesty, Integrity, Trustworthy
  • Yellows = Wisdom, Playful, Satisfying, Optimistic
  • Violets = Regal, Mystic, Beauty, Inspiration