Jeff is a champion of the user
experience, a great UI designer, and usability expert. He
has over 20 years experience designing user
centered solutions for customers. Jeff has extensive experience
working closely with users and customers to gather requirements, analyze
and redesign tasks, perform usability tests, and design successful
solutions. He has a first class MBA in Information Systems and a first
class Bachelor degree in Engineering as well as extensive training
in user centered design, UI design, and usability.
Jeff provides business analysis, information architecture, UI design,
and usability consulting
services to a variety of companies in the Vancouver area.
Jeff is BC Hydro's User Interface & Usability Architect and subject matter expert on UI policy, process, guidelines, designs, and usability. Jeff leads and provides user interface design and usability guidance for multiple projects across multiple delivery channels (web-based, mobile, and desktop applications) to ensure positive business impact and user experience.
Prior to BC Hydro, Jeff was the senior usability engineer and user interface designer for an early stage company called Sutus where he designed award winning and easy to use feature Rich Internet Applications (RIA) and business services. These products radically simplified traditional business tasks and processes. Ease of use was a critical success factor for Sutus and its award winning products. “Sutus Business Central – Simply put, simply done, complete small business technology”.
Jeff was also a senior user interface designer for McKesson's Medical Imaging Group and while at Chancery Software, Jeff managed the User Experience group and helped design their innovative web-based applications and www.K12Planet.com - an easy to use and comprehensive school to home portal and a powerful online learning community that gives parents and students instant access to grades, attendance, homework, and school activities. At Acterna, the world's largest provider of telecommunication test and network management solutions, Jeff was the lead User Interface designer and Human factors specialist on several next generation web-based products as well as a joint application development project with Nortel Networks. While at MPR Teltech, as part of the leading usability group in Canada, he designed customer service, sales, and operation support systems for the telecommunications industry.