Marketing Vowels
By Mr.e

A lot of words these days, have either one or the other vowel attached to them. I say attached because rarely is such a letter in it's rightful place inside a word. It is slapped onto the fron-end.

The letters ‘e’ & ‘i’ readily spring to mind. Most of these new designations have something or other to do with either computer products or electronic commerce.

Seems we’re up to our collective i-balls in the new e-lingo.
e-this and i-that. As in ‘e-commerce", which we’ve all heard of and iMac, which most of us have heard of at one time or another but mercifully can’t find listed in the fast food menu at the local drive through.

These days if anything can be defined by a letter of the alphabet, the latest buzz-word mentality grabs hold of terminologists who set their little brains (now influenced and oh so narrowly focused) to work milking these newly minted terms for all they’re worth.

Just flip through the product reviews and advertising sections of most computer magazines and you discover just how many companies have latched onto this vowel craze in the headlong rush to provide computer users with nifty but useful gadgets for … yup, you guessed it.

The introduction of these vowels and their subsequent prominence in things computer and lingo was an original stroke of genius, but it’s getting tired.

i’m connected. i’ve got e-mail. i surf the web. i lose sleep. i’m one of those people who stare at one of these screens; for professional, fun or some other reason in between. i shop on-line. i’ve started an i-business. i want to be e-com savvy.
Turning that i-biz into a successful and user friendly e-com enabled experience is an i-opener.

At times this whole e-com thing seems like a big i-con while you’re struggling through your initial exposure to the new way of doing business and trying to determine the best solution for your e-com needs. It’s not that e-z.

Very quickly you’re up to your i-teeth in baffling i-tech and e-com info that turns you into an e-slave to your quest to provide your e-customers reliable and friendly i-service. Thank your lucky stars for webmasters and dedicated e-com solution providers who can unlock the e-mystery for you.

Ok, so more phrases and product names start with the letter ‘i’. e-nuff already!

Come to think of it, when the term g-spot was coined all we got accessory-wise was the g-string.