hframe1.html

***************

*******************

********

Communications Management

Planning and realizing a sound communications strategy requires business acumen, knowledge of political and social science, and, above all, an ethic of social responsibility. The following quote from a classic public relations textbook captures my management philosophy:

"Humanization, suiting the message and the means of communication to the audience, speaking the receiver's language, timeliness, dramatization, two-way communication, reaching your own people first, facing the facts, performing a needed service, stressing positive benefits, repetition, overcoming refusal to pay attention, using leaders of opinion, preconditioning the audience, and keeping all communications in harmony."

Marston, John E. The Nature of Public Relations. New York: McGraw-Hill Book Co.

***************

*******************

********

Publishing

My portfolio includes numerous brochures, annual reports and other publications for government, business, and non-government organizations. I have written and published over 60 newsletters.

Publishing hardware includes Macintosh and PC. I have and software for publication design and delivery to printer. This includes digital photography and graphic scanning (Adobe Photoshop), design (Adobe Illustrator), and desktop publishing (Adobe PageMaker).

I am experienced with full-colour reproduction using both offset and digital printing technologies.

***************

*******************

********

Website Management

Simplicity, conciseness, readability and an attractive visual design are the maxims of good website design.

Having your own website is the most economical means for getting information to your clients and potential clients. You must, however, make a commitment to keep the website up-to-date with new information. Once having designed your site, I can manage the site on a weekly or monthly basis or, i can also show you how to manage your own site as your organization grows and changes.

Examples of client websites:

Keystone Marketing Services (designed and maintained by Horne)
CGF Brokerage and Consulting (design only)
Simon Fraser University Directory of Experts (searchable database design)

***************

*******************

********

Video, multimedia and other visual media

I have produced over fifty video programs for educational and broadcast television, government and non-government organizations. Telecast programs have appeared on regional and national networks. I have also produced visual display material that has been used at trade shows such as Western Canadian Agribition, Western Canadian Farm Progress Show, provincial Teachers' Institutes, and regional exhibitions such as Buffalo Days and the Calgary Stampede.

Media production is a complex and potentially expensive process. Before embarking on a video, display or multimedia production, a client should fully understand the potentials and the limitations of these tools. Sometimes a communications objective can be met with something as simple as a poster, conference display or a short 35mm slide presentation. As an experienced communications generalist, I am able to determine an organization's needs, then produce a video or multimedia tool to suit any budget and timeline.

I was a founding director of the Saskatchewan Motion Picture Industry Association (SMPIA), and have served as the organization's president.

***************

*******************

********

Research and evaluation

Research and evaluation are best managed by someone outside your organization. I have a background in social science methodology combined with extensive public relations experience. I can conduct an audit of your organizational communications program, and assess the effectiveness of publications and multi-media programs using focus testing and sample survey instruments. I have a Master's degree in communications (McGill University, 1982), with experience in textual analysis, focus group testing, and questionnaire design.

***************

*******************

********

Education and Training Services

Can you capture the media's attention when you have a new product or service to announce? Can you deal with the heat when the media turns its spotlight on a potentially embarrassing issue in which you are the central figure?

Besides offering a proven formula for managing communications for your organization or business, I can help you to polish your message and presentation to television, radio, and print media.

I also offer the following course, which can take the form of a one-day seminar, or a series of eight two-hour presentations:

Communications Management 101 - Strategies and Tactics
- Class 1 - Outline of course. Introduction to public relations tools and practices.

Following are some of the courses and programs that are currently being conducted:

Douglas College, New Westminster BC
- CMNS 115 - Practical Writing

Kwantlen University College, Surrey BC
- CMNS 1140 - Business and Technical Communication

Laubach Literacy of Canada, an adult literacy organization (tutor trainer)
- Link to Laubach Literacy of Canada site

Following are the courses and training programs designed and conducted in the past:

Kwantlen University College, Surrey BC
- CMNS 1140 - Business and Technical Communication (lecture/seminar 2000-1)
- CMNS 1110 - Business and Technical Communication (lecture/seminar 2000-1)
- ENTR 3500 - Communication for Business (lecture/seminar 2000-1)

Consultant, Simon Fraser University, Burnaby BC
- Worked on team which developed an on-line teaching resource in agricultural statistics for the International Rice Research Institute (Philippines) (Simon Fraser University, 2000)
- Designed and built searchable on-line Directory of Experts for the Public Relations Office, Simon Fraser University (1999).

Instructor, Centre for Digital Imaging and Sound, Burnaby BC
- CINE - Cinema Theory and Production Management (1999-00)

Instructor, Department of Film and Video, University of Regina:
- Film 100 - The Art of Motion Pictures (1987-95)
- Film 380 - Documentary Cinema (1986)
- Film 360 - Approaches to Criticism (1989)
- Film 345 - Canadian Cinema (Spring 1990)
- Film 202 - Video Production (Fall 1991)

Instructor, Public Relations Certificate Program, University of Regina Extension:
Introduction to Public Relations (1995)
- Public Relations in Non-Profit and Volunteer Organizations (1995)

Instructor, School of Journalism and Communications, University of Regina:
- Journalism 316 - Mass Media Perspectives (1985)

***************

*******************

********

Publications:

(click to browse)

Communications Management for the Greater Vancouver Highway Improvement Plan (1997-2007)

Pornography in cinema and provincial film and video classification in Canada (Saskatchewan Film and Video Classification Board, 1997) PDF file

Cultural Policy in Saskatchewan 1944-87 (Master's thesis, McGill University 1989)

Logo design and visual identity

Interpreting Prairie Cinema Published in Prairie Forum, The Journal of the Canadian Plains Research Center, Vol. 22, no. 2, Fall 1997)

***************

*******************

********

Pricing

Rates are based an hourly schedule, but to give an idea of the range, we suggest the following:

Print display ad or one-page flyer $350 - $850 (writing and design only)

Three panel brochure (2 colour) $1,700 - $3,500 (for full-colour add $1,000)

Newsletter (2 colour, 8 page) $3,500 - $6,000 (for full-colour add $2,000)

Website design (five pages) $600 - $2,500 (hosting add $200 per month)

Video production (writing, directing only) $2,500 - $12,000

Video production (broadcast quality) $1,500 - $6,000 per minute

Visual display (freestanding 2x4 metre) $6,000 - $25,000

Media training sessions $300 - $600 per hour

Media evaluation $60 - $150 per hour

Focus group analysis $1,700 - $3,500

Terms:
Purchase order or letter of authorization required for all jobs.

Writing fees for initial projects are payable 50% in advance, balance upon delivery.

Production fees are payable 30% in advance, 40% at start of production and 30% on delivery. Training fees are payable 50% in advance, balance upon completion of program. Media evaluation fees are payable in full, in advance. Communications consultation is available on an hourly, daily, or project basis.

All revisions must be assigned within 30 days of receipt of copy. Rewrites are made free of charge unless the revision is based on a change in the assignment made after copy is submitted.

Listed fees are guidelines only. Call today for a prompt price quotation on your specific assignment: (604)594-4239.

Note: This fee schedule is current as of September 2005. Be sure to call for current rates when ordering our services.

We offer special rates for new businesses and non-profit organizations.

| Communications Management | Publishing | Website Management | Video & Multimedia | Research & Evaluation | Education & Training Services | Client List | Resume | Publications | Pricing |

Print display ad or one-page flyer	$350 - $850 (writing and design only)
Three panel brochure (2 colour)	$1,700 - $3,500 (for full-colour add $1,000)
Newsletter (2 colour, 8 page)	$3,500 - $6,000 (for full-colour add $2,000)
Website design (five pages)	$600 - $2,500 (hosting add $200 per month)
Video production (writing, directing only)	$2,500 - $12,000
Video production (broadcast quality)	$1,500 - $6,000 per minute
Visual display (freestanding 2x4 metre)	$6,000 - $25,000
Media training sessions	$300 - $600 per hour
Media evaluation	$60 - $150 per hour
Focus group analysis	$1,700 - $3,500