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Design-tailored suits separate
the men from the boys
by Guy Babineau

“If people turn to look at you on the street, you are not well 
dressed.” Ironically, this quote came from Beau Brummel, 
the most visible fashion plate of his day. Brummel was an 
early 19th century aristocrat, confidant of the Prince of 
Wales, and a dandy who created the vogue for men’s fine 
tailoring. He almost single-handedly brought  the world’s 
attention to Savile Row. (He also, they say, introduced the 
Prince Albert, a penis “dressing ring” that secured his John 
Henry against his leg, accommodating the tight pant 
crotches popular at the time.) 
The thinking behind Brummel’s statement was that a man 
should be well-groomed and pleasing to look at but that he 
should fade into the background, allowing the woman in his 
presence to take centrestage. Whether Brummel walked his 
talk is debatable but there is an undeniable appeal to the 
old-fashioned romantic perception of the man’s man as 
quiet yet strong, a gentleman who knows what he’s about 
and remains true to that knowledge in every aspect of his 
behaviour and deportment. No male bonding in a sweat 
lodge for this fellow. No getting in touch with his feminine 
side either because it is already effortlessly inherent to his 
sense of self. While other men may come from Mars, this 
guy is down to Earth and consequently closer to Venus. 
You don’t call him “dude.” You don’t call him “man.” You 
call him “Sir.”
Lots has changed since the days of Beau Brummel. Our 
contemporary version of sexy, sartorial subtlety is hands-
down a well-crafted suit. The two current trends in fashion 
are divergent; the wildly way-out colours and shapes of the 
casual 1960s versus a suit-and-tie Renaissance. Casual 
Fridays are going the way of the dodo. Men are 
rediscovering the self-possession and dignity that comes 
from wearing suits.
Designer label and otherwise, off-the-rack suits cater to 
trends, often don’t address the diverse shapes men come in 
and contradict the notion of endurance and personal style. 
That is why some men choose the services of a design 
tailor. This can prove to be less expensive than buying label 
and more cost-effective than going to a traditional tailor. 
What, you ask, is the difference between a design tailor and 
a traditional tailor?
Tailoring probably began in France in the 13th century, 
when tunics were replaced by coats cut to the shape of the 
human body. Hence the word tailor from the French tailler, 
meaning ‘to cut’. Traditional tailors went the whole nine 
yards, so to speak, fitting, designing, cutting and sewing 
each outfit by hand. Design tailors help clients select styles, 
measure and cut the fabric, but have someone else do the 
labour-intensive sewing, usually several suits fitted for the 
same person at a time. Middle-man and labour costs are 
minimized, and the client gets a sophisticated wardrobe 
tailored to his specific dimensions, body language and 
movement, at a comparatively affordable price.
“I usually do a few suits at a time for my clients, which can 
reduce the overall cost by as much as one third,” said Steve 
Pelman, the sole proprietor of Samsons Tailors (1240 
Seymour Street), although Pelman prefers to think of 
himself as a “suitmaker” rather than a tailor. Designer suits 
are priced in the stratosphere, from $1,500 to $2,500 (rough 
ballpark figures). Pelman can create suits in the $650-
$1,250 range depending on the fabric and number of suits.
Among Pelman’s clients are actor Patrick Stewart (Star 
Trek’s Jean Luc Picard) and the motivational jaw line Tony 
Robbins. Pelman has been making suits for twenty years. 
He left a career as a jazz musician to take over his father’s 
tailoring business, which was started in 1951. Pelman takes 
a unique approach to the craft of design tailoring, 
integrating a background in psychology. He even produces 
a newsletter called The Philosophy of Fit. He explained his 
tailoring philosophy over herbal tea in his street level 
live/work studio crowded with sewer’s dummies, suit and 
tie samples, and bolts of fabric from Ermenegildo Zegna, 
Cerruti, Tallia Di Delfinio and other top-of-the-line 
suppliers.
“You’ve got to get past the visuals. That makes up for 80% 
to 90% of decision-making. But look what happens when 
people choose relationships solely on that basis.”
According to Pelman, men have more shape than women 
(due to musculature) but don’t know it. Women, though, 
have better posture. A truly well-made suit should adjust to 
one’s posture but, “Men will adjust their posture to fit the 
suit, and think they look great. It’s an illusion. Aesthetics 
and discipline play equal roles in good tailoring,” said 
Pelman. 
He is a believer in the integration of right brain/left brain 
thinking, a belief he applies to his artisanship. His clients 
benefit from this attention to details. Some people say God 
is in the details, others say the devil. In Pelman’s shop, 
satisfaction is in the details. 
Pelman is particularly concerned that men make informed 
decisions. His website (2suit.com) offers plenty of advice, 
and there is a cool game that—while you play—
teaches you about what to look for in a well-made suit.

Men's Tailoring
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Heatherette
The Duffer of St. George
The Men of 2003

© Guy Babineau 2003-2004
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