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Queer Eye is a Minstrel Show by Guy Babineau
Queer Eye for the Straight Guy, a smash hit on U.S. cable television's Bravo!, premiered in Canada last week (Saturdays, 8:45 p.m.). The gimmick? If you don't know by now, you're as clueless as the style-blind heterosexual schlubs who are swarmed each week by a S.W.A.T. team of five giddy gay men and given a grooming, wardrobe, and living-space makeover. In Mart Crowley's 1968 Broadway play The Boys in the Band, a melodramatic period piece about a dinner party of homosexuals who take turns spewing chunks of chewed-up scenery as each one tells his tortured tale of self-loathing, a character remarks, Mary, it takes a fairy to make something pretty. Apparently, Mary, it still does.
Fairies, of course, live in the land of make-believe, which means that the realm of reality TV is a perfect home for them. In real life, American gays are still second-class citizens, viewed as immoral by a large segment of the population. But on TV, they're role models for social acceptability: they cook, clean, sew, keep the place looking nice, and love to entertain. They are well- mannered, practised in the art of conversation, dress beautifully, and take good care of themselves. According to the mainstream media, the modern gay man is a 21st- century geisha.
The hets on Queer Eye are typecast too, and equally as vapid, so it's really a transition from one stereotype to another. These days in North America, there is no way of telling how a guy swings, and the clues certainly won't be found in his closet. Some of the biggest slobs I know are gay men who work in fashion and the arts, and I have dated more than one hoser homo. This show is about voyeurism, not style or, for that matter, sexuality. Its sow's-ear-to-silk-purse schtick is yet another attempt to cash in on the motivational "makeover madness" craze in which a person's life is instantaneously and irrevocably altered (for the better) by a haircut, a visit to the spa, and some prêt-à-porter designer duds.
In the first episode, the so-called Fab Five transformed a longhaired carpenter and aspiring artist named, no kidding, Butch, who looked like a mountain hermit, into a hot and happening gallery whore. While Carson Kressley, the quintet's sly über-fem and fashion adviser-- shamelessly and hilariously stealing focus in an obvious bid to be the group's first breakout Spice Fag--took Butch on a shopping spree and to get a fake, out-of-season tan (a big no-no unless you want to look like George Hamilton), the rest of the group, clucking like hens, turned his cluttered walkup in New York's Hell's Kitchen into a well- organized if uneventful bachelor pad.
The IKEA-catalogue result seemed like a waste of Thom Filicia's talents. The teams interior designer owns a New York company that House Beautiful named as one of the top 100 design firms in the U.S. Presumably he spends time with his real clients getting to know their likes and dislikes. The TV vogue for surprising someone with a remodelled living space is not what normally happens in the profession. Ted Allen, a contributing editor of Esquire and a former senior editor at Chicago magazine, was reduced to showing Butch how to make pizza snacks. Kyan Douglas, a cosmetologist certified by the Aveda Institute in New York and formerly a hair colourist for television, magazines, and one of Manhattan's hottest salons, suggested highlights plus a moisturizing regimen, but mostly just stood around. Jai Rodriguez, the group's Miss Manners and a seasoned performer who starred in Rent on Broadway, gave Butch some etiquette advice about how to work the room at his art opening, as though it were Bath circa Jane Austen instead of a laid-back alternative venue in contemporary Manhattan.
Although hej's been a well-regarded stylist for Polo Ralph Lauren, Saks, Bloomingdales, and other high-rollers in the rag trade, Kressley possesses a dress sense that is fleetingly trendy and influenced by the Cher school of self-expression; however, he managed to resist foisting too much of his own fly-by-night faddishness onto his victim. Butch looked pretty good, but he should not heed Kressleys advice to wear shoes without socks to an evening occasion. And yes, mixing checks and stripes may be in, but that's hardly a revelation or a constant. What about a week from next Tuesday?
To be fair, in each episode, the outcome can ostensibly be maintained by the tastefully born-again heterosexual once our boys have minced out the door--if, that is, he has enough money to continue to afford the goods and services promoted by Queer Eye's unabashed product placement. But there's nothing here you can't get from myriad mens magazines and home-and-garden shows. What happens when the theatrics begin to tire? The producers may want to consider respecting the group's combined abilities and expertise by bumping up the professional advice and toning down the minstrel show.
Recently, I was invited onto Mojo Radio (Talk Radio for Guys) to dazzle its sports-obsessed demographic with fashion wisdom. I found it ironic, considering how many star baseball, hockey, and soccer players, and other athletes preen like crazy and dress in Armani, Boss, and Gucci, et cetera. And the other week, a male reader wrote me asking for advice on a range of style matters. If the Fab Five can do it, so can I. I'm going to dangle a few pearls in my next column. Man to man, not gay to straight, because a real man's first rule of personal style is to be perceived for who he is, not whom he sleeps with.
As a character in The Boys in the Band observed: "What's good for the gander is good for the gander."
Originally published in The Georgia Straight © Guy Babineau 2003-2004
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