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Lululemon Athletica is a prominent Canadian sportswear brand based in Vancouver, B.C. The company is famous for its comfortable and stylish yoga wear. Lululemon's target consumers are active young men and women who share their vision of "living happier, and more fun lives." Since its birth in 1998, Lululemon has expanded to the US, Australia, and Japan.
Lululemon manufactures of their products in Canada or the US, but since their consumer's demands have grown, they have taken some of its business to factories in Sri Lanka, Israel, and China. Lululemon visits each overseas factory... read more
In December 2005, Lululemon Athletica announced that it had partnered with the private US based equity firm Advent International. Lululemon founder Chip Wilson had sold 48% of his stock...read more
In the 2004 May-June issue of Yoga Journal, Lululemon's print advertisement featured a fake tabloid style visual that claimed to expose Lululemon use of child labour...read more
OQOQO (pronounced oh-ko-ko), the daughter line of Lululemon Athletica produces sustainable styles made with fibres that are at least 75% natural or organic...read more
Lululemon created their Charitable Giving program to let consumers choose from several different groups of health related local charities...read more