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Nike manufactures sportswear, sports equipment, and sports clothing. The company was founded and headed by Phil Knight, who initially got the idea from a project in university where he had to design a marketing plan for a small business. Nike's original name was Blue Ribbon Sports, thought of when Phil Knight was applying to sell products by Tiger. Soon, Nike was born, becoming a huge success as we can see today.
Ever since their business practices of exploitation were revealed, Nike has strived to denounce the identity of the cover company of worker exploitation. It is with this mindset that Phil Knight, chairman of Nike, made six promising promises in 1998 to the press...read more
Even an American company as big as Nike has a hard time keeping foreign subordinates in line, when need be, they do the same as their home country itself does, they bring in the army. As Donald Kitz wrote in his book Just do it, Nike has a policy of "management by terror."read more
Child labor has always used to be popular among corporations, and Nike has become one of the leaders of its peers in terms of child exploitation. However, Nike doesn't want to do all that hard work of exploiting children on their own...read more
Recently, Nike has released its new line of shoes, Nike Considered, which seems to be much more considerate in its production...read more