When you use the services
of a custom framer, you are buying talent and the knowledge and
ability to select the proper framing materials for your particular
project. We hope the information we provide on this page will
help guide you in determining the treatment you want for your
artwork, and in selecting your framer. Of course, not everything
you need to know to properly frame and display your valuable
artwork is covered here. It is the duty of your professional
picture framer to inform you, enlighten you, and help you choose
the best and most suitable framing. If your framer isn't doing
this, find one who will.
It doesn't cost more
to frame it right; in fact, in the long run, it will end up costing
less.

Did you know that "acid-free" matboard is not the
best choice for your valuable artwork?
Acid-free boards are nothing more than the same old regular
mats of yesterday with a buffering agent added to neutralize
the acid. Chemicals such as lignin and alum remain in the board
and can do as much damage to your artwork as the acid would
have.
To protect your valuable artwork, insist on 'rag', conservation, or museum quality matboard;
the cost difference is minimal.
Broadmead Gallery & Framing stocks four different brands
of matboard, all of museum quality only.

Did you know that there are more than two types of glass?
All glass is not created equal. In order to preserve, protect
and get the most out of your artwork, you have choices to make.
Your custom framer should help you select the right glass for
your project.
At Broadmead Gallery & Framing, we actually keep six types
of glazing in stock at all times. There are of course regular
and non-glare, the two that most people are familiar with.
However, today, both of these are also available with UV filtering coatings (often called conservation glass) to protect your valuable
artwork from fading. Then there are the multiple coated glazings,
with coatings similar to those on camera lenses and eyeglasses.
These are the clearest types of glass available; and they also
come in regular and UV protective versions. There is also Acrylite,
a 'plastic' alternative to glass. It is more expensive than
regular glass, and it does scratch easily. But in cases where
glass is not acceptable, it is still the right material. Acrylite
is also available with a UV coating.

The Blessing and Danger of Light
Without light there would be no art, as light is what allows
us to see and appreciate colour. It is ironic that the very
thing that lets us enjoy colour also works to destroy it.
Have you ever seen an old advertising poster in a window or
an old wrapper lying on the ground, sun bleached to a mere
fragment of its original colour? Perhaps the paper had become
brittle as well, ready to break apart at a touch. This type
of damage is caused by the sun, specifically, the sun's ultraviolet
(UV) rays and heat. Worse, the sun is not the only source of
harmful UV light. All light sources, whether natural or artificial,
have some of their components in the ultraviolet range.
The most dramatic visual effect of exposure to UV light is
the fading of colours, especially those colours that contain
red. Other effects include whites turning yellow and some pigments
actually darken to black.
The damaging effects of UV light on artwork are cumulative
and irreversible.
One of the most important steps you can take to protect your
artwork from UV rays is to specify the use of conservation
quality glass.
Proper Lighting Techniques
- Choose subdued lighting effects that will not reflect into
the glass, especially if you are not using a reflection control
product.
- Add a sense of atmosphere by using wall lights of sconces
on either side of your framed piece.
- Add emphasis to framed pieces by adding individual picture
lights (see your framer for details).
- Do not hang your artwork in direct sunlight.
- Use incandescent bulbs to light your artwork. Incandescent
bulbs have only 4% of their rays in the damaging UV range.
Fluorescent lights, on the other hand, have a high concentration
of UV rays and should not be used.
- If using "spot" lights, be careful not to create
shadows by using strong lights on a deep frame.
- Illuminate your art at the lowest level possible for enjoyment.

How to Properly Hang Your Artwork
- Properly hung artwork combines concern for the safety of
the artwork with the aesthetic concerns of lighting, and visual
balance within the room.
- Take care to hang the piece in an area where it will not
become damaged by heat, UV light, or humidity. Avoid direct
sunlight, heat sources, and areas with high humidity (such
as a seamy bathroom).
- Consider the differences between ambient "room"
lighting or "spot" lighting.
- Keep your hanging hardware and wires as "invisible"
as possible.
- Hang your artwork at the eye-level of the average person
in the room. If you are hanging the art in a room where more
time is spent seated than standing, "eye-level" should
be lower.
- Hang smaller, more detailed pieces in smaller spaces, where
impact is less important than content, and the art can be enjoyed
up close.
- Larger "atmosphere" pieces require more room for
the viewer to stand back and enjoy. Hang these pieces opposite
the entrance to a room or at the end of a corridor.
- Unless you are striving for an eclectic "antique store"
look, groupings should look as though they belong together.
Select frame styles that are compatible, and matting styles
that will work well together and create a balance.
- Spacing is an important element in a grouping. Each picture
should be placed neither too close nor too far from its neighbour.
- Often aligning the tops or bottoms of the various pictures
in the group provides a balanced and pleasing look.
- Try laying the whole grouping on the floor, to get a sense
of how it will work together before putting holes in the walls!
- Ensure you use proper hanging hardware for your type of wall,
and that it will bear the weight of the framed piece.
- Use two hooks to hang anything larger than 8 inches x 10
inches or 20cm x 25cm.
- Use a level!

When should you ask for Conservation Framing?
Put simply, when your artwork has value. Whether it is monetary
value, as in an original painting, limited edition, or antique
that represents a substantial investment; or, sentimental value,
as in a family heirloom, or a needlework representing hundreds
of hours or work, it deserves conservation framing. Conservation
Framing employs the use of materials that have been proven
to protect and maintain art in as close to its original condition
as possible.
What constitutes 'Conservation Framing'?
The matboard used must be free of
lignin, alum, acid and other impurities found in regular matboards.
Conservation board is pH neutral and will protect the artwork
for many years.
- The artwork should be mounted to a conservation quality
backing using pH neutral hinges. In the case of needlework,
they should be stretched to a pH neutral backing using no
adhesives of any kind. The process should always be completely
reversible, or it's not of conservation quality.
- The greatest amount of damage to artwork is often caused
by light itself. The ultraviolet part
of light fades artwork and breaks down the fibers of paper
and needlework at an alarming rate. The answer is to insist
on "conservation" glass. This
glazing filters out 97% of harmful UV light; and is available
in regular and non-glare types.
Let your framer know that you want Conservation Framing...
Let your framer know that you want conservation framing employed
on your project whenever the subject you are framing is something
that you treasure, be it for monetary or sentimental reasons.
Specifically, request the following...
When going over your artboard/matboard options with your framer,
ask him to her to discuss with you conservation matboard options. Ordinary pulp-based matboard
contains acids and lignin which, over a period of time, damage
the artwork they come in contact with. Conservation quality
artboard/matboard is free of all acids, lignins and other impurities,
resulting in an inert or pH neutral board.
Discuss what glass will be used on your
piece. All glass is not created equal. Consider the value of
the item and where it will be displayed. A bright room or a
window or lamp could cause reflections (consider reflection
control coated glass). Exposure to ultraviolet light will damage
your artwork. Your framer should help you select the right
glass for your project. If you value the artwork or keepsake
you are framing, specify conservation quality glass.
Demand a careful adherence to proper conservation techniques
for mounting the artwork (sometimes called 'hinging') and sealing
your artwork. The framer should be fully versed in the specifics
of conservation hinging. Be sure to impress upon him or her
how much the piece means to you, and demand that proper conservation
standards be upheld.
Finally, remember most items you frame are either original,
limited edition, irreplaceable, heirloom, or in some other
way valuable to you. So where you take it for framing is very
important. If your framer doesn't offer true conservation quality,
or is unwilling, or worse, unable to explain the differences,
find a new framer.
Click here to see samples
of a few of the framing and display creations Broadmead Gallery
& Framing has done in the past.
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