WATKINS CINNAMON

Tips for Using Watkins Cinnamon

Watkins Purest Ground Cassia Cinnamon

 

Originally introduced in 1895, Watkins Pure Cassia Cinnamon was awarded the Grand Prize with 
Gold Medal for Highest Quality at the International Exposition, Paris in 1928.

 

Cinnamon is one of the world’s oldest and most popular spices; it is used in cuisines around the world and is the most important "sweet spice." There are two kinds of cinnamon: Ceylon cinnamon (Cinnamomum zeylanicum) and cassia (Cinnamomum cassia). 

Ceylon cinnamon (sometimes called "true" cinnamon) is native to Sri Lanka. It is a pale tan color and has an exceptionally mild flavor; very pleasant, but so delicate that it seems weak to the North American palate. Most of the Ceylon cinnamon imported into the United States is re-exported to Mexico.

 

Almost all of what we in North America call "cinnamon" is actually cassia, which has a more intense flavor. Watkins purchases the best cinnamon available on the market... specifically, Korintje Cassia. When the cinnamon is received, it is inspected for cleanliness and freedom from foreign matter before being ground. It is our strict attention to detail that makes our cinnamon the very best available.

 

"Cinnamon sticks" are made by cutting the quills into shorter lengths. Cinnamon "chips", which are broken pieces of quills, are sold for use with one's own grinder, to add a dusting of cinnamon onto your favorite dessert or cup of cappuccino. The quills themselves are very hard, and require commercial heavy-duty grinders to make the finely ground cinnamon that we use as a cooking spice.

 

"Ground Cinnamon", regardless of variety, starts to lose its flavor as soon as the essential oils begin to dissipate after grinding. Color and flavor can also fade when exposed to light -- so whichever variety you choose, keep it in the dark, in a glass jar or tin, and use it within a year for maximum flavor.

 

Today, cinnamon is still popular throughout the world. It is the most important "sweet" spice, used in both baking and in savory dishes from the Near and Middle East to Mexico. More and more people are finding new uses for cinnamon -- or at least, "new" to them, if often well-known in other cultures. Cinnamon is the main ingredient in five-spice powder and is included in many Indian spice blends. Consumption in the U.S. alone has risen 6.5 million pounds in a single decade.

Korintje Cassia: The strongest in flavor; Watkins Cinnamon contains a minimum of 2% essential oil; many others on the market contain 1 to 2%, and inferior brands have as low as .5%.

 

Strict quality control: Each shipment is tested prior to shipment and again when Watkins receives it.

 

Carefully ground and sifted: To assure uniform particle size and quality.

 

Enjoy Watkins superior cassia cinnamon in apple pies and on apple sauce, on ice cream and in milkshakes, in French toast and pancake batter and on cereal or oatmeal.

 

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