Rainmaker Marketing & Design :: The Technologist Canned Newsletter for Marketing Accounting Technology

Website banner for Rainmaker Marketing and Design.

Technologist Sample. The Technologist Makes Mining your Prospects Simple and Painless!

The Technologist is a quarterly "canned" newsletter which lets accounting software resellers keep their name in front of prospects in a regular, informative, professional and cost-efficient manner. Your Technologist newsletters will take a "soft-sell" approach to marketing by consistently presenting your organization as the experts in your field.

How does The Technologist work? Every quarter, we produce a professionally designed and written newsletter. Each newsletter contains a general interest article on accounting technology, a section on tips and tricks for Windows users, and a smaller article highlighting particular Adagio feature or solution. We put your logo, and return address, plus any small message you wish to include, and send you your version, ready to email, mail, and/or post to your web site. Click here for a sample.

To Whom Should You Send The Technologist?

Active Prospects
Stale Leads
Prospects who use a competing product

Accounting Firms
IT companies
Other dealers

Current Clients
...and send them The Score, too,
if they use Adagio!

How Much Does it Cost?

The Technologist costs $450/quarter for the .PDF version. The PDF version gives you ultimate flexibility. You can email it, post it to your web site, plus print as many copies as you want to mail or hand out personally. If you prefer only old fashioned hard copies, you can have them pre-printed and shipped to you, at $8/copy with a minimum of 25 copies.

How is The Technologist Different From The Score?

	The Technologist	The Score
Designed to be emailed and/or mailed to your Adagio Users	x	x
Targetted towards prospects and recommenders	x	x
Features general interest stories in the field of Accounting Technology	x	x
Also includes some information on Adagio of interest to prospects and recommenders	x	x
Contains only articles on Adagio, Adagio 3rd Party Products, and Adagio Tips	x	x
Contains general Windows tips	x	x
Written as though you did it yourself	x	x
Shows your logo and return address	x	x
Contains a 2" by 3.75" box for your personalized text or graphic, changeable each quarter	x	x
Presents you as an expert in your field and reinforces your expertise	x	x
Comes ready to email, post on your web site, and print and mail (PDF version)	x	x
Comes in both PDF and printed format	x	x
Eligible for Softrak MDF at 50%	x	x

Special offers:

Current Score subscribers get at 20% discount on The Technologist. Pay only $360/quarter for the PDF version of The Technologist! Or, $180 after MDF reimbursement from Softrak.